Blue Yonder research takes a look at the ‘new normal’ for logistics
Blue Yonder: a new era of supply chain technology Supply Chain Technology by Georgia Wilson Source of data: Supply Chain Digital Marking its 35th anniversary, JDA Software commits to endless innovation as it announces its rebranding of the company name. As technology advances at... Marking its 35th anniversary, JDA Software commits to endless innovation as it announces its rebranding of the company name. As technology advances at an exponential rate, the world is transforming alongside it to become more connected and empowered. This new technological era is providing customers with hundreds of options, creating new expectations from businesses to balance supply and demand, drive optimisation and provide a seamless end-to-end experience. With this growth comes new complexities and challenges within the supply chain industry and Blue Yonder - formerly JDA Software - has reimagined its branding to reflect its devotion to endless innovation, and its drive to fulfill the true potential